The Best New Year's Day You've Ever Had

The Rose Bowl Game Field Club

2027 CFP Quarterfinal at the Rose Bowl Game presented by Prudential · January 1, 2027

Arrival — It starts before you walk in

It is a clear Pasadena morning on New Year's Day. The Rose Bowl is set against the San Gabriel Mountains.

You pull into reserved parking in Lot F — one pass for every four seats in your group. No circling, no guessing, no long walk.

You are exactly where you are supposed to be.

Doors Open — Your home base for the day

The Field Club is yours all day. The club opens the moment the gates do — 10:30 AM for a 1:00 PM kickoff, or 2:30 PM for a 5:00 PM kickoff — and every Field Club ticket includes full access before the game, throughout the game, and after the final whistle.

You're handed a commemorative gift and a souvenir game program to take home. Your group settles in to your home for New Year's Day.

All Day — Nothing to pay for once you're inside

All-inclusive food and drink — water, soda, beer, wine and spirits.

No lines at the concession stand. No wallet at the bar. Your friends are arguing about the spread. Someone's kid has found the best seat in the house. Everything is taken care of.

Pregame — Loge guests only

Loge guests go down onto the Rose Bowl field before the game.

The full stadium rises around you. The teams are warming up. You can hear their voices, the snap of the ball. You take photos you'll show people for years — on the most iconic field in college football, on New Year's Day.

Head down any time after you arrive, until 30 minutes before kickoff. (Food and drinks stay in the club.)

Three ways to join the Field Club

Club

Every seat includes:

  • Full Field Club access, from gates open through one hour post-game
  • All-inclusive food and drinks
  • Reserved parking in Lot F (1 pass per 4 seats)
  • Commemorative gift
  • Souvenir game program

Club Plus

Everything in Club, plus:

  • Seating in the first three rows of the Field Club
  • Extra legroom
  • Side table at your seat

Loge

Everything in Club, plus:

  • Pregame field access
  • Semi-private seating for 4–6 guests
  • Personal TV on the credenza

The Rose Bowl Game Field Club — Every seat includes

  • Full access to the Field Club
  • All-inclusive food and drink (water, soda, beer, wine and spirits)
  • Reserved parking in Lot F (1 pass for every 4 seats)
  • Commemorative gift
  • Souvenir game program
  • Field Club open one hour post game

Kickoff — The Rose Bowl Game

You take your seat for kickoff. The crowd erupts.

At any point you can step back into the Field Club, grab a drink or something to eat, and return to your seat. In the Loge, your group sits together with your own TV on the credenza to keep up with the rest of the New Year's Day slate.

You have settled into your home away from home.

Postgame — The day isn't over

The clock hits zero. While 90,000 people head for the exits, you don't have to.

The Field Club stays open for one hour after the game, with the bar pouring for the first 30 minutes. Let the traffic clear. Relive the big plays. Have one more drink with your family and friends, and your new Field Club friends.

1 / 10
1